the concept
what is Pulse all about?
The sports, outdoor and active lifestyle industry is ever evolving. With “Pulse – The Collective Media Day”, we present innovations and create CONNECTIONS – between brands, media, influencers and opinion leaders.
At Pulse selected brands will showcase their newest products, innovations, and technologies for the 2025 season.
But Pulse is not just about a showroom showing off products. With an exciting side program featuring workshops, panel talks, workouts and much more, Pulse is not only a showroom day, it’s an experience.
the date and location
”Pulse – The Collective Media Day” 2024 will take place on Monday, 2nd December, from 08:30 am till 10:00 pm at the werk3studio in Munich.
The location is easy to reach by public transportation and car.
Address
werk3studio
Hofmannstraße 7B
81379 München
Germany
- please use the entry via Zielstattstraße 29
the brands
who will you meet?
These brands are joining “Pulse – The Collective Media Day” 2024.
the program
what is happening at Pulse?
Pulse is an “open house” concept – arrive whenever you like but make sure to not miss our exciting events on site
monday, december 2nd 2024 | 8:30 am – 10:00 pm
8:30 am | Morning Test Run presented by evil eye & Smartwoolwith pro trail running and orienteering athlete Judith Wyder
- 9:30 am | Breakfast supported by S/OYELLOW Speciality Coffee
- 10:30 am | Paneltalk 'Trendsport Trailrunning' presented by CRAFT
with ultra trail running athlete Juli Brüning, Country Manager CRAFT Germany Markus Müller & Co-Founder SALTY Trailrunning Stefan Ehrmeier
- 11:30 am | Paneltalk ' How mental strength is moving mountains: The beat-yesterday-story of Judith Wyder' presented by Garmin
with pro trail running and orienteering athlete Judith Wyder & moderator Daniel Herzog
- 12:00 pm | Lunch
- 2:00 pm | Energize & Learn Session presented by STOX Energy Socks
with running coach & former pro athlete Ingalena Schömburg-Heuck
- 3:00 pm | Roundtable 'You never hike alone' presented by Picture Organic Clothing
with pro snowboarder Elias Elhardt
- 4:30 pm | Workshop 'Maximum performance, reduced impact' presented by Salewa
with Salewa brand representatives
- 5:30 pm | Culinary Apple Tasting with Food & Wine Pairing presented by IDM Südtirol
with apple sommelier & culinary ambassador
- 7:00 pm | Dinner, Get-Together & DJ presented by SALTY Trailrunning
recap 2023
what Pulse 2023 was like…
In November 2023 brands like CRAFT, Garmin, LaMunt, Merrell, Salewa, STOX Energy Socks, The North Face and Whoop exhibited their Spring / Summer 2024 collections and product innovations at Pulse.
After a successful kick-off event in November 2023 with almost 80 media representatives taking part, we are looking forward to the second edition of "Pulse – The Collective Media Day" in 2024. To give you a better insight into last year's Pulse – The Collective Media Day, feel free to contact us for the recap report with a list of attending media.
be part of Pulse 2024!
don’t miss out and save your spot now.
“Pulse - The Collective Media Day” is a closed event with a limited number of spots. Entry is by invitation only for media professionals with a written registration for the guest list.
Please use the link for your registration with details of your publisher, magazine, journal, blog or social media channels.
about us
who is behind Pulse?
We are a 360° consulting collective for PR, media, marketing and communications strategies, from concept to creation. Our specialist areas are the sports, outdoor, active lifestyle and tourism industries. We are based in Munich and in charge of media relations for a number of brands in the industry, e.g., Salewa, Craft, Garmin, STOX Energy Socks.
As a small but powerful agency, we have been staging unique moments of experience for clients within and outside the sports industry for over 15 years - in B2B and B2C. Our mission: to be fast, agile, cost-efficient and support our customers with focus and passion. We love networking on all levels and support every project with our longstanding know-how in event and project management.