CRAFT x runfurther

community activation

Engaging with your community is key to a brand’s success story these days.

With CRAFT, our goal was to create a B2C activation in the key city Munich for the launch of their new running shoe collections and make the brand and its technologies more accessible for consumers.
Therefore, we were in charge for the conception, planning and implementation of the community running series “Everyday Heroes” with five sponsored runs (duration over three months in summer 2023) incl. test opportunities for the new models – by CRAFT in cooperation with running influencer Cindy (@runfurther) as lead for the runs and to activate the local running community.

STOX energy socks x sporting women

community activation

Bringing product to the relevant community – with this goal in mind, we cooperated with sportingWOMEN for their yearly cross-country Skiing Camp in Pitztal / Austria .

With this collaboration we were able to equip a total number of 65 women with STOX Energy Skiing Socks and gave them the opportunity to experience the product exactly in the field it was made for.

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salewa – free your journey

press event

In cooperation with “Innsbruck Tourismus” and “Innsbrucker Verkehrs Betriebe”
We believe that great things can be created if the right parties get connected.
With the collective “Free your Journey” project we were able to execute just that.
Focused on the question “Winter sports between freedom and responsibility – or is it already too late for the climate?”, we organized a 1.5-day press event in Innsbruck and Kühtai to show and discuss new and alternative approaches to reach the mountains.

We invited a group of journalists and selected content creators from Austria and Germany to raise the awareness about this topic and share our vision behind the new „Sella Free“ Ski Touring collection.

Based on the concept of #FreeYourJourney we used public transportation to reach the Kühtai area for a joint educational activity and to learn more about the environment with glacier and avalanche expert Lukas Ruetz.

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rethink – the female health forum

press- & community event

Connecting brands in order to highlight a higher, more important cause and create more impact.

“Rethink – The Female Health Forum by Garmin and Merrell” is dedicated to further close the gender health gap by establishing a joint event series dedicated to female health topics.

The first event took place in summer 2024 in Berlin. The event‘s topic was “Cycle Consciousness & Cycle-based Training”. Stephanie Platt, founder of the Berlin women’s running club FIERCE RUN FORCE e.V. co-hosted the event as an expert.

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berghaus trade show support

trade fair appearance

You know you’ve made an impression when everyone’s talking about your ISPO party. For Berghaus, we successfully managed the brand relaunch with the “berghaus is back”-party for Fall 2022 as well as their overall presence at the trade show.

In the following years 2023 & 2024 we created and distributed seasonal press kits, press invitations to OutDoorby ISPO and ISPO trade show and media meetings on site.
The goal is to support the launch of new collections in the DACH market, to keep up our great relationships with key media outlets and editors and between us and the brand representatives.

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garmin product launch

productlaunch event

Product launches are pinnacle moments for every brand that deserve the proper attention.
Together with Garmin we hosted a joined launch event in Munich in August 2024 for media and influencers to highlight the new Garmin Smartwatch Fenix 8.
By integrating the Garmin Ambassadors André Schürrle & Laura Dahlmeier we created interesting interview opportunities for media.
The new product was presented in a highly tech-savy way by Garmin category managers followed by an engaging active part (running & ice bathing

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merrell skyrunner world series

International Press Trip

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