CRAFT x runfurther
community activation
Engaging with your community is key to a brand’s success story these days.
With CRAFT, our goal was to create a B2C activation in the key city Munich for the launch of their new running shoe collections and make the brand and its technologies more accessible for consumers.
Therefore, we were in charge for the conception, planning and implementation of the community running series “Everyday Heroes” with five sponsored runs (duration over three months in summer 2023) incl. test opportunities for the new models – by CRAFT in cooperation with running influencer Cindy (@runfurther) as lead for the runs and to activate the local running community.
STOX energy socks x sporting women
community activation
Bringing product to the relevant community – with this goal in mind, we cooperated with sportingWOMEN for their yearly cross-country Skiing Camp in Pitztal / Austria .
With this collaboration we were able to equip a total number of 65 women with STOX Energy Skiing Socks and gave them the opportunity to experience the product exactly in the field it was made for.
