Polartec x LaMunt media lunch walk
From product to
experience
How we made Polartec Alpha technology tangible through a shared brand experience.
To activate the Polartec Alpha campaign, we partnered with LaMunt and leveraged the opening of the brand’s new store in Munich for a joint Lunch & Walk experience.
Media representatives and influencers had the opportunity to experience the benefits of Polartec Alpha technology firsthand through LaMunt products while engaging directly with representatives from both brands. By combining product experience, personal exchange and a shared activity, we transformed a highly technical innovation into a tangible and memorable brand experience while bringing the partnership between Polartec and LaMunt to life.
Result
- 10 journalists and influencers attended the event
- Additional reach generated through participants’ social media channels
- Turned technical product benefits into a tangible first-hand brand experience
- Strengthened awareness of the Polartec x LaMunt partnership among key media and multipliers
- Compact and attractive format for media and influencers
Image Credits: Lena-Teresa Presser
