the concept
what is Pulse all about?
The sports, outdoor and active lifestyle industry is ever evolving. With “Pulse – The Collective Media Day supported by ISPO Munich 2025”, we present innovations and create CONNECTIONS – between brands, media, influencers and opinion leaders.
At Pulse selected brands will showcase their newest products, innovations, and technologies for the 2026 season.
But Pulse is not just about a showroom showing off products. With an exciting side program featuring workshops and panel talks, Pulse is not only a showroom day, it’s an experience.
the date and location
Pulse - The Collective Media Day is supported by ISPO 2025 and will take place on Monday, 1st December, from 12:00 till 23:00 at München Hoch5 in Munich’s Werksviertel.
Starting at midday, Pulse gives you plenty of time to arrive relaxed and ready to dive into a day full of inspiration, valuable insights, and great networking opportunities.
- Monday, 1st December
- 12:00 – 23:00
- München Hoch5
Pulse - The Collective Media Day 2025 is supported by
The new location makes it especially easy for you to visit both Pulse – The Collective Media Day and the ISPO trade show at the same day. To ensure a smooth and comfortable connection, we’re partnering with ISPO to offer a shuttle service between the trade show grounds and Pulse. The location is also easy to reach by public transport or car.
Address
München Hoch5
Atelierstraße 10
81671 München
Germany
the brands
who will you meet?
These brands are joining “Pulse – The Collective Media Day” 2025
the program - more details to follow
what is happening at Pulse?
Pulse is an “open house” concept – arrive whenever you like but make sure to not miss our exciting events on site.
monday, december 1st 2025 | 12:00 - 23:30
12:00 | open doors
- 13:00 - 14:00 | Panel Talk
- 16:00 -16:30 | Workshop
- 17:00 - 18:00 | Paneltalk
- 18:00 | Aperitivo
- 19:00 | Dinner & Networking Party
- 23:30 | End
recap 2024
what Pulse 2024 was like…
In 2024, around 100 journalists and creators followed the invitation and took the chance to dive deeper into the innovations & products for the upcoming 2025 season of the 17 participating brands: Anita Active, Blizzard Tecnica, Coros, CRAFT, deuter, evil eye, Garmin, LaMunt, nivia, Ortovox, Picture Organic Clothing, pinqponq, Salewa, Smartwool, STOX Energy Socks, The North Face and Whoop.
Pulse once again was not a common press day but an experience:
beside the brands showroom, the event also offered an exciting side program featuring panel talks, workshops, workouts and much more. Pulse is on its way to becoming a well-established, innovative media event format for the sports industry.
You want more insights into last year's Pulse - The Collective Media Day? Feel free to contact us for the recap report with a list of attending media.
be part of Pulse 2025!
don’t miss out and save your spot now.
“Pulse - The Collective Media Day” is a closed event with a limited number of spots. Entry is by invitation only for media professionals with a written registration for the guest list.
Please use the link for your registration with details of your publisher, magazine, journal, blog or social media channels.
about us
who is behind Pulse?
We are a 360° consulting collective for PR, media, marketing and communications strategies, from concept to creation. Our specialist areas are the sports, outdoor, active lifestyle and tourism industries. We are based in Munich and in charge of media relations for a number of brands in the industry, e.g., Salewa, Craft, Garmin, STOX Energy Socks.
As a small but powerful agency, we have been staging unique moments of experience for clients within and outside the sports industry for over 15 years - in B2B and B2C. Our mission: to be fast, agile, cost-efficient and support our customers with focus and passion. We love networking on all levels and support every project with our longstanding know-how in event and project management.