{"id":10411,"date":"2024-11-26T14:11:35","date_gmt":"2024-11-26T14:11:35","guid":{"rendered":"https:\/\/nanacom.de\/?post_type=dt_portfolio&p=10411"},"modified":"2026-08-20T14:31:01","modified_gmt":"2026-08-20T14:31:01","slug":"salewa-free-your-journey","status":"publish","type":"dt_portfolio","link":"https:\/\/nanacom.de\/en\/project\/salewa-free-your-journey\/","title":{"rendered":"Salewa x IBK Tourismus press event"},"content":{"rendered":"

[vc_row full_width=”stretch_row_content_no_spaces” margin_top=”60″ css=”.vc_custom_1686131414566{padding-right: 10% !important;padding-left: 10% !important;}”][vc_column width=”2\/3″][vc_column_text]<\/p>\n

Where<\/span>\u00a0Brands\u00a0<\/span>Become<\/span>\u00a0Part of the\u00a0<\/span>Conversation<\/span><\/span>\u00a0<\/span><\/h1>\n

[\/vc_column_text][vc_column_text]How the\u00a0<\/span>activation<\/span>\u00a0of the Sella Free\u00a0<\/span>collection<\/span>\u00a0<\/span>evolved<\/span>\u00a0<\/span>far<\/span>\u00a0<\/span>beyond<\/span>\u00a0a\u00a0<\/span>product<\/span>\u00a0launch and\u00a0<\/span>positioned<\/span>\u00a0<\/span>Salewa<\/span>\u00a0as a\u00a0<\/span>credible<\/span>\u00a0<\/span>contributor<\/span>\u00a0to the\u00a0<\/span>discussion<\/span>\u00a0<\/span>about<\/span>\u00a0the\u00a0<\/span>future<\/span>\u00a0of\u00a0<\/span>winter<\/span>\u00a0<\/span>sports<\/span>.<\/span><\/span>\u00a0<\/span><\/strong>[\/vc_column_text][vc_column_text]In\u00a0collaboration\u00a0with\u00a0Innsbruck\u00a0Tourism\u00a0and the\u00a0Innsbrucker Verkehrsbetriebe,\u00a0we\u00a0organised\u00a0a 1.5-day press\u00a0event\u00a0in Innsbruck and K\u00fchtai\u00a0in November 2024. The\u00a0goal\u00a0was\u00a0to\u00a0explore\u00a0alternative\u00a0ways\u00a0of\u00a0accessing\u00a0the\u00a0mountains\u00a0and to\u00a0share\u00a0the\u00a0vision\u00a0behind\u00a0Salewa’s\u00a0new\u00a0Sella Free\u00a0ski\u00a0touring\u00a0collection.<\/span>\u00a0<\/span><\/p>\n

To bring the\u00a0concept\u00a0to\u00a0life,\u00a0we\u00a0invited\u00a0journalists\u00a0and\u00a0influencers\u00a0from\u00a0Germany and Austria\u00a0to Innsbruck and K\u00fchtai,\u00a0hosted\u00a0a press\u00a0conference\u00a0aboard\u00a0an Innsbruck\u00a0tram, and\u00a0travelled\u00a0to K\u00fchtai\u00a0using\u00a0public\u00a0transport. The\u00a0programme\u00a0also included a\u00a0joint\u00a0educational\u00a0activity,\u00a0creating\u00a0opportunities\u00a0for\u00a0exchange\u00a0and first-hand\u00a0experiences\u00a0around\u00a0the\u00a0topic.<\/span>\u00a0<\/span><\/p>\n

The\u00a0event\u00a0concluded\u00a0with\u00a0a\u00a0panel\u00a0discussion\u00a0titled\u00a0\u201cWinter Sports\u00a0Between\u00a0Freedom and\u00a0Responsibility:\u00a0Is\u00a0It\u00a0Already\u00a0Too Late for the Climate?\u201d,\u00a0bringing\u00a0together\u00a0different\u00a0perspectives\u00a0on the\u00a0future\u00a0of\u00a0mountain\u00a0sports\u00a0and\u00a0sustainable\u00a0mobility.<\/span>\u00a0<\/span><\/p>\n

Result<\/span><\/b>\u00a0<\/span><\/p>\n