{"id":11719,"date":"2026-08-20T15:51:06","date_gmt":"2026-08-20T15:51:06","guid":{"rendered":"https:\/\/nanacom.de\/project\/salewa-community-x-retail-aktivierung\/"},"modified":"2026-08-21T09:33:57","modified_gmt":"2026-08-21T09:33:57","slug":"salewa-community-x-retail-aktivierung","status":"publish","type":"dt_portfolio","link":"https:\/\/nanacom.de\/en\/project\/salewa-community-x-retail-aktivierung\/","title":{"rendered":"Salewa community x retail activation"},"content":{"rendered":"

[vc_row full_width=”stretch_row_content_no_spaces” margin_top=”60″ css=”.vc_custom_1686131414566{padding-right: 10% !important;padding-left: 10% !important;}”][vc_column width=”2\/3″][vc_column_text]Salewa<\/span>\u00a0<\/span>communi<\/span>t<\/span>y<\/span>\u00a0x\u00a0<\/span>retail<\/span>\u00a0<\/span>activation<\/span><\/span>\u00a0<\/span><\/span><\/span><\/span><\/span>[\/vc_column_text][vc_column_text]<\/p>\n

From Campaign\u00a0<\/span>t<\/span>o Community<\/span><\/span>\u00a0<\/span>
<\/span> <\/span><\/h1>\n

[\/vc_column_text][vc_column_text]H<\/span>o<\/span><\/span>w<\/span>\u00a0<\/span>we<\/span>\u00a0<\/span>transformed<\/span>\u00a0<\/span>Salewa’s<\/span>\u00a0“Set\u00a0<\/span>The<\/span>\u00a0Tone\u00a0<\/span>Of<\/span>\u00a0<\/span>Your<\/span>\u00a0Night”\u00a0<\/span>campaign<\/span>\u00a0<\/span>into<\/span>\u00a0a\u00a0<\/span>hands<\/span>-on\u00a0<\/span>community<\/span>\u00a0<\/span>experience<\/span>\u00a0<\/span>across<\/span>\u00a0Europe.<\/span><\/span>\u00a0<\/span><\/strong>[\/vc_column_text][vc_column_text]For\u00a0Salewa\u2019s\u00a02025 Autumn\/Winter campaign \u201cSet\u00a0The\u00a0Tone\u00a0Of\u00a0Your Night\u201d, we created a community-driven speed hiking concept that was successfully implemented across seven European markets, turning the campaign into a shared and memorable outdoor experience.\u00a0Not only did we create a community concept for a \u201cspeed hiking meets light painting\u201d activity,\u00a0but we\u00a0also worked with the German market in specific.\u00a0<\/span>\u00a0<\/span><\/p>\n

To amplify the campaign in Germany, we hosted an exclusive \u201cDJ & Paint\u201d event on the rooftop terrace of\u00a0Salewa\u00a0retail partner Sporthaus Schuster in Munich. Bringing together the Schuster community, key media contacts and influencers, the event transformed the campaign into a tangible brand experience within a creative and urban environment.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Result<\/span><\/b>\u00a0<\/span><\/p>\n