{"id":11723,"date":"2026-08-20T15:50:52","date_gmt":"2026-08-20T15:50:52","guid":{"rendered":"https:\/\/nanacom.de\/project\/polartec-x-lamunt-medien-lunch-walk\/"},"modified":"2026-08-21T09:43:56","modified_gmt":"2026-08-21T09:43:56","slug":"polartec-x-lamunt-medien-lunch-walk","status":"publish","type":"dt_portfolio","link":"https:\/\/nanacom.de\/en\/project\/polartec-x-lamunt-medien-lunch-walk\/","title":{"rendered":"Polartec x LaMunt media lunch walk"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; margin_top=&#8221;60&#8243; css=&#8221;.vc_custom_1686131414566{padding-right: 10% !important;padding-left: 10% !important;}&#8221;][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<span style=\"color: #339966;\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW228890061 BCX0\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW187386131 BCX0\"><span class=\"EOP SCXW74742746 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW232125923 BCX0\">Polartec<\/span><span class=\"NormalTextRun SCXW232125923 BCX0\">\u00a0x\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW232125923 BCX0\">LaMunt<\/span><span class=\"NormalTextRun SCXW232125923 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW232125923 BCX0\">m<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW232125923 BCX0\">edia<\/span><span class=\"NormalTextRun SCXW232125923 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SCXW232125923 BCX0\">l<\/span><span class=\"NormalTextRun SCXW232125923 BCX0\">unch\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW232125923 BCX0\">w<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW232125923 BCX0\">alk<\/span><\/span><\/span><\/span><\/span>[\/vc_column_text][vc_column_text]<\/p>\n<h1><span class=\"NormalTextRun SCXW155382557 BCX0\">From\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW155382557 BCX0\">product<\/span><span class=\"NormalTextRun SCXW155382557 BCX0\">\u00a0to\u00a0<\/span><\/h1>\n<h1><span class=\"NormalTextRun SpellingErrorV2Themed SpellingErrorHighlight SCXW155382557 BCX0\">experience<\/span><\/h1>\n<p>[\/vc_column_text][vc_column_text]<strong><span class=\"TextRun SCXW256829949 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW256829949 BCX0\">How\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW256829949 BCX0\">we<\/span><span class=\"NormalTextRun SCXW256829949 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW256829949 BCX0\">made<\/span><span class=\"NormalTextRun SCXW256829949 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW256829949 BCX0\">Polartec<\/span><span class=\"NormalTextRun SCXW256829949 BCX0\">\u00a0Alpha\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW256829949 BCX0\">technology<\/span><span class=\"NormalTextRun SCXW256829949 BCX0\">\u00a0tangible\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW256829949 BCX0\">through<\/span><span class=\"NormalTextRun SCXW256829949 BCX0\">\u00a0a\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW256829949 BCX0\">shared<\/span><span class=\"NormalTextRun SCXW256829949 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW256829949 BCX0\">brand<\/span><span class=\"NormalTextRun SCXW256829949 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW256829949 BCX0\">experience<\/span><span class=\"NormalTextRun SCXW256829949 BCX0\">.<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW256829949 BCX0\"><strong><span class=\"SCXW256829949 BCX0\">\u00a0<\/span><\/strong><br class=\"SCXW256829949 BCX0\" \/><\/span>[\/vc_column_text][vc_column_text]<span data-contrast=\"auto\">To\u00a0activate\u00a0the\u00a0Polartec\u00a0Alpha\u00a0campaign,\u00a0we\u00a0partnered\u00a0with\u00a0LaMunt\u00a0and leveraged the\u00a0opening\u00a0of the\u00a0brand\u2019s\u00a0new\u00a0store\u00a0in Munich for a\u00a0joint\u00a0Lunch &amp; Walk\u00a0experience.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Media representatives and influencers had the opportunity to experience the benefits of Polartec Alpha technology firsthand through LaMunt products while engaging directly with representatives from both brands. By combining product experience, personal exchange and a shared activity, we transformed a highly technical innovation into a tangible and memorable brand experience while bringing the partnership between Polartec and LaMunt to life.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"auto\">Result<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"25\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">10\u00a0journalists\u00a0and\u00a0influencers\u00a0attended\u00a0the\u00a0event<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"25\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Additional\u00a0reach\u00a0generated\u00a0through\u00a0participants\u2019 social\u00a0media\u00a0channels<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"25\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Turned\u00a0technical\u00a0product\u00a0benefits\u00a0into\u00a0a\u00a0tangible\u00a0\u00a0first-hand\u00a0brand\u00a0experience<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"25\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Strengthened\u00a0awareness\u00a0of the\u00a0Polartec\u00a0x\u00a0LaMunt\u00a0partnership\u00a0among\u00a0key\u00a0media\u00a0and\u00a0multipliers<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"25\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Compact and\u00a0attractive\u00a0format\u00a0for\u00a0media\u00a0and\u00a0influencers<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div class=\"ult-spacer spacer-6a8e5cbc6c47f\" data-id=\"6a8e5cbc6c47f\" data-height=\"0\" data-height-mobile=\"30\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_single_image onclick=&#8221;custom_link&#8221; image=&#8221;11621&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;right&#8221; image_hovers=&#8221;false&#8221; link=&#8221;url:https%3A%2F%2Fwww.merrell.com%2FDE%2Fde_DE%2Fhome&#8221;][vc_single_image onclick=&#8221;custom_link&#8221; image=&#8221;11625&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;right&#8221; image_hovers=&#8221;false&#8221; link=&#8221;url:https%3A%2F%2Fwww.merrell.com%2FDE%2Fde_DE%2Fhome&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; margin_top=&#8221;60&#8243; css=&#8221;.vc_custom_1686047651288{padding-left: 10% !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;11614&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;11610&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; margin_top=&#8221;60&#8243; css=&#8221;.vc_custom_1686047651288{padding-left: 10% !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;11616&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;11608&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;11604&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221; css_animation=&#8221;none&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;11612&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;11606&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;11600&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text]Image Credits: Lena-Teresa Presser[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; css=&#8221;.vc_custom_1732703530356{padding-left: 10% !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<p class=\"nanacom-button-container\"><a class=\"nanacom-button\" href=\"\/#work\" target=\"_self\" rel=\"noopener\">back to start<\/a><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>sss<\/p>\n","protected":false},"author":2,"featured_media":11614,"comment_status":"closed","ping_status":"closed","template":"","dt_portfolio_category":[46],"dt_portfolio_tags":[],"class_list":["post-11723","dt_portfolio","type-dt_portfolio","status-publish","has-post-thumbnail","hentry","dt_portfolio_category-cases-en","dt_portfolio_category-46","description-off"],"_links":{"self":[{"href":"https:\/\/nanacom.de\/en\/wp-json\/wp\/v2\/dt_portfolio\/11723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nanacom.de\/en\/wp-json\/wp\/v2\/dt_portfolio"}],"about":[{"href":"https:\/\/nanacom.de\/en\/wp-json\/wp\/v2\/types\/dt_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/nanacom.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nanacom.de\/en\/wp-json\/wp\/v2\/comments?post=11723"}],"version-history":[{"count":4,"href":"https:\/\/nanacom.de\/en\/wp-json\/wp\/v2\/dt_portfolio\/11723\/revisions"}],"predecessor-version":[{"id":11727,"href":"https:\/\/nanacom.de\/en\/wp-json\/wp\/v2\/dt_portfolio\/11723\/revisions\/11727"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nanacom.de\/en\/wp-json\/wp\/v2\/media\/11614"}],"wp:attachment":[{"href":"https:\/\/nanacom.de\/en\/wp-json\/wp\/v2\/media?parent=11723"}],"wp:term":[{"taxonomy":"dt_portfolio_category","embeddable":true,"href":"https:\/\/nanacom.de\/en\/wp-json\/wp\/v2\/dt_portfolio_category?post=11723"},{"taxonomy":"dt_portfolio_tags","embeddable":true,"href":"https:\/\/nanacom.de\/en\/wp-json\/wp\/v2\/dt_portfolio_tags?post=11723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}