{"id":11729,"date":"2026-08-20T15:50:40","date_gmt":"2026-08-20T15:50:40","guid":{"rendered":"https:\/\/nanacom.de\/project\/merrell-x-the-female-explorer-community-event\/"},"modified":"2026-08-21T09:48:53","modified_gmt":"2026-08-21T09:48:53","slug":"merrell-x-the-female-explorer-community-event","status":"publish","type":"dt_portfolio","link":"https:\/\/nanacom.de\/en\/project\/merrell-x-the-female-explorer-community-event\/","title":{"rendered":"Merrell x The Female Explorer Community Event"},"content":{"rendered":"

[vc_row full_width=”stretch_row_content_no_spaces” margin_top=”60″ css=”.vc_custom_1686131414566{padding-right: 10% !important;padding-left: 10% !important;}”][vc_column width=”2\/3″][vc_column_text]Merrell x The Female Explorer Community Event<\/span><\/span><\/span><\/span>[\/vc_column_text][vc_column_text]<\/p>\n

Building\u00a0<\/span>c<\/span>onnections<\/span>\u00a0<\/span><\/span><\/h1>\n

thorugh<\/span>\u00a0<\/span><\/span>outdoor<\/span>\u00a0<\/span><\/span><\/h1>\n

communit<\/span>y<\/span><\/span>\u00a0<\/span><\/h1>\n

[\/vc_column_text][vc_column_text]How\u00a0<\/span>we<\/span>\u00a0<\/span>made<\/span>\u00a0<\/span>outdoor<\/span>\u00a0<\/span>experiences<\/span>\u00a0<\/span>more<\/span>\u00a0<\/span>accessible<\/span>\u00a0for\u00a0<\/span>women<\/span>\u00a0<\/span>while<\/span>\u00a0<\/span>creating<\/span>\u00a0<\/span>meaningful<\/span>\u00a0<\/span>connections<\/span>.<\/span><\/span>\u00a0<\/span><\/strong>[\/vc_column_text][vc_column_text]To\u00a0make\u00a0outdoor\u00a0experiences\u00a0more\u00a0accessible\u00a0to\u00a0women,\u00a0we\u00a0executed\u00a0a\u00a0community\u00a0driven\u00a0event\u00a0with\u00a0the\u00a0Merrell\u00a0Hiking\u00a0club.\u00a0Therefore,\u00a0we\u00a0joined\u00a0forces\u00a0with\u00a0The Female Explorer and\u00a0brought\u00a0together\u00a0around\u00a050\u00a0participants\u00a0for a\u00a0hiking\u00a0and\u00a0camping\u00a0weekend\u00a0at Lake Tegernsee\u00a0im May 2026.<\/span>\u00a0<\/span><\/p>\n

Combining guided hikes, outdoor activities, panel talks and community sessions, the event created a space for connection, inspiration and empowerment. Alongside creators, selected media representatives joined the experience and engaged with the brand in an authentic, community-driven environment.<\/span>\u00a0<\/span><\/p>\n

The project demonstrated how community-led brand activations can create meaningful engagement, authentic storytelling opportunities and long-term brand affinity.<\/span>\u00a0<\/span><\/p>\n

Result:<\/span><\/b>\u00a0<\/span><\/p>\n