{"id":11735,"date":"2026-08-20T15:50:08","date_gmt":"2026-08-20T15:50:08","guid":{"rendered":"https:\/\/nanacom.de\/project\/stox-energy-socks-brand-ambassador-relations\/"},"modified":"2026-08-21T09:51:46","modified_gmt":"2026-08-21T09:51:46","slug":"stox-energy-socks-brand-ambassador-relations","status":"publish","type":"dt_portfolio","link":"https:\/\/nanacom.de\/en\/project\/stox-energy-socks-brand-ambassador-relations\/","title":{"rendered":"STOX Energy Socks brand ambassador relations"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; margin_top=&#8221;60&#8243; css=&#8221;.vc_custom_1686131414566{padding-right: 10% !important;padding-left: 10% !important;}&#8221;][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<span style=\"color: #339966;\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW228890061 BCX0\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW187386131 BCX0\"><span class=\"EOP SCXW74742746 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\"><span class=\"NormalTextRun SCXW119427092 BCX0\" data-ccp-charstyle=\"entitydelimiterafter\" data-ccp-charstyle-defn=\"{&quot;ObjectId&quot;:&quot;23152d60-bef3-523a-a8be-46eb92c4ac57|1&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[201342446,&quot;1&quot;,201342447,&quot;5&quot;,201342448,&quot;1&quot;,201342449,&quot;1&quot;,469777841,&quot;Aptos&quot;,469777842,&quot;&quot;,469777843,&quot;Aptos&quot;,469777844,&quot;Aptos&quot;,201341986,&quot;1&quot;,469769226,&quot;Aptos&quot;,268442635,&quot;24&quot;,469775450,&quot;entitydelimiterafter&quot;,201340122,&quot;1&quot;,134233614,&quot;true&quot;,469778129,&quot;entitydelimiterafter&quot;,335572020,&quot;1&quot;,469778324,&quot;Default Paragraph Font&quot;]}\">STOX Energy Socks <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW119427092 BCX0\" data-ccp-charstyle=\"entitydelimiterafter\">brand<\/span><span class=\"NormalTextRun SCXW119427092 BCX0\" data-ccp-charstyle=\"entitydelimiterafter\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW119427092 BCX0\" data-ccp-charstyle=\"entitydelimiterafter\">ambassador<\/span><span class=\"NormalTextRun SCXW119427092 BCX0\" data-ccp-charstyle=\"entitydelimiterafter\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW119427092 BCX0\" data-ccp-charstyle=\"entitydelimiterafter\">relations<\/span><\/span><\/span><\/span><\/span>[\/vc_column_text][vc_column_text]<\/p>\n<h1><span class=\"NormalTextRun SpellingErrorV2Themed SpellingErrorHighlight SCXW140324790 BCX0\">Built<\/span><span class=\"NormalTextRun SCXW140324790 BCX0\"> on\u00a0<\/span><\/h1>\n<h1><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140324790 BCX0\">Shared<\/span><span class=\"NormalTextRun SCXW140324790 BCX0\">\u00a0Values<\/span><\/h1>\n<p>[\/vc_column_text][vc_column_text]<strong><span class=\"TextRun SCXW236363145 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW236363145 BCX0\">How a\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW236363145 BCX0\">long<\/span><span class=\"NormalTextRun SCXW236363145 BCX0\">-term\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW236363145 BCX0\">ambassador<\/span><span class=\"NormalTextRun SCXW236363145 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW236363145 BCX0\">partnership<\/span><span class=\"NormalTextRun SCXW236363145 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW236363145 BCX0\">evolved<\/span><span class=\"NormalTextRun SCXW236363145 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW236363145 BCX0\">into<\/span><span class=\"NormalTextRun SCXW236363145 BCX0\">\u00a0an\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW236363145 BCX0\">authentic<\/span><span class=\"NormalTextRun SCXW236363145 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW236363145 BCX0\">co-creation<\/span><span class=\"NormalTextRun SCXW236363145 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW236363145 BCX0\">project<\/span><span class=\"NormalTextRun SCXW236363145 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW236363145 BCX0\">connecting<\/span><span class=\"NormalTextRun SCXW236363145 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW236363145 BCX0\">brand<\/span><span class=\"NormalTextRun SCXW236363145 BCX0\">,\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW236363145 BCX0\">athlete<\/span><span class=\"NormalTextRun SCXW236363145 BCX0\">\u00a0and\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW236363145 BCX0\">community<\/span><span class=\"NormalTextRun SCXW236363145 BCX0\">.<\/span><\/span><span class=\"EOP SCXW236363145 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:300}\">\u00a0<\/span><\/strong>[\/vc_column_text][vc_column_text]<span data-contrast=\"none\">To strengthen STOX\u2019s relevance within the winter sports community, we identified snowboarder Leon Vockensperger as a long-term brand ambassador in 2025 and supported the development and management of the partnership.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:300}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Together, we created the Leon Vockensperger Snow Sock, an authentic co-creation project that was activated through a community event in Innsbruck and targeted media relations.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:300}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Through an integrated communications approach, including media relations, invitation management and event support, we accompanied the launch and maximised its visibility, reach and impact.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:300}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Result<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Successfully\u00a0established\u00a0a\u00a0long-term\u00a0athlete\u00a0ambassador\u00a0partnership<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Authentic\u00a0product\u00a0storytelling\u00a0supported\u00a0by online and social\u00a0media\u00a0coverage<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Direct\u00a0interaction\u00a0between\u00a0the\u00a0brand,\u00a0athlete\u00a0and\u00a0community\u00a0during\u00a0the launch\u00a0event\u00a0in Innsbruck<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">Strong\u00a0foundation\u00a0for\u00a0credible\u00a0long-term\u00a0brand\u00a0communication\u00a0and\u00a0ongoing\u00a0storytelling\u00a0opportunities<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div class=\"ult-spacer spacer-6a8e5c932d5d7\" data-id=\"6a8e5c932d5d7\" data-height=\"0\" data-height-mobile=\"30\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_single_image onclick=&#8221;custom_link&#8221; image=&#8221;9914&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;right&#8221; image_hovers=&#8221;false&#8221; link=&#8221;url:https%3A%2F%2Fwww.merrell.com%2FDE%2Fde_DE%2Fhome&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; margin_top=&#8221;60&#8243; css=&#8221;.vc_custom_1686047651288{padding-left: 10% !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;11657&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;11661&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;11667&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; margin_top=&#8221;60&#8243; 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start<\/a><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>sss<\/p>\n","protected":false},"author":2,"featured_media":11667,"comment_status":"closed","ping_status":"closed","template":"","dt_portfolio_category":[46],"dt_portfolio_tags":[],"class_list":["post-11735","dt_portfolio","type-dt_portfolio","status-publish","has-post-thumbnail","hentry","dt_portfolio_category-cases-en","dt_portfolio_category-46","description-off"],"_links":{"self":[{"href":"https:\/\/nanacom.de\/en\/wp-json\/wp\/v2\/dt_portfolio\/11735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nanacom.de\/en\/wp-json\/wp\/v2\/dt_portfolio"}],"about":[{"href":"https:\/\/nanacom.de\/en\/wp-json\/wp\/v2\/types\/dt_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/nanacom.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nanacom.de\/en\/wp-json\/wp\/v2\/comments?post=11735"}],"version-history":[{"count":4,"href":"https:\/\/nanacom.de\/en\/wp-json\/wp\/v2\/dt_portfolio\/11735\/revisions"}],"predecessor-version":[{"id":11739,"href":"https:\/\/nanacom.de\/en\/wp-json\/wp\/v2\/dt_portfolio\/11735\/revisions\/11739"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nanacom.de\/en\/wp-json\/wp\/v2\/media\/11667"}],"wp:attachment":[{"href":"https:\/\/nanacom.de\/en\/wp-json\/wp\/v2\/media?parent=11735"}],"wp:term":[{"taxonomy":"dt_portfolio_category","embeddable":true,"href":"https:\/\/nanacom.de\/en\/wp-json\/wp\/v2\/dt_portfolio_category?post=11735"},{"taxonomy":"dt_portfolio_tags","embeddable":true,"href":"https:\/\/nanacom.de\/en\/wp-json\/wp\/v2\/dt_portfolio_tags?post=11735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}