{"id":11752,"date":"2026-08-20T15:48:58","date_gmt":"2026-08-20T15:48:58","guid":{"rendered":"https:\/\/nanacom.de\/project\/craft-community-aktivierungen\/"},"modified":"2026-08-21T10:09:56","modified_gmt":"2026-08-21T10:09:56","slug":"craft-community-aktivierungen","status":"publish","type":"dt_portfolio","link":"https:\/\/nanacom.de\/en\/project\/craft-community-aktivierungen\/","title":{"rendered":"CRAFT community activations"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; margin_top=&#8221;60&#8243; css=&#8221;.vc_custom_1686131414566{padding-right: 10% !important;padding-left: 10% !important;}&#8221;][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<span style=\"color: #339966;\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW228890061 BCX0\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW187386131 BCX0\"><span class=\"EOP SCXW74742746 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW119427092 BCX0\" data-ccp-charstyle=\"entitydelimiterafter\"><span class=\"NormalTextRun SCXW55541441 BCX0\"><span class=\"NormalTextRun SCXW252376150 BCX0\">CRAFT<\/span><span class=\"NormalTextRun SCXW252376150 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW252376150 BCX0\">c<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW252376150 BCX0\">ommunity<\/span><span class=\"NormalTextRun SCXW252376150 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW252376150 BCX0\">activations<\/span><\/span><\/span><\/span><\/span><\/span><\/span>[\/vc_column_text][vc_column_text]<\/p>\n<h1><span class=\"EOP SCXW171788430 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:300}\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW194559802 BCX0\">Built<\/span><span class=\"NormalTextRun SCXW194559802 BCX0\">\u00a0Through Community<\/span> <\/span><\/h1>\n<p>[\/vc_column_text][vc_column_text]<strong>How local running communities became the foundation for authentic brand experiences and lasting audience connections.\u00a0<\/strong>[\/vc_column_text][vc_column_text]<span data-contrast=\"none\">To strengthen CRAFT\u2019s brand presence in key German cities, we have supported the develoment and activation of local running communities since 2023.<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:2,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:300}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Starting with the \u201eEveryday Heroes\u201c community run series in Munich, this ongoing engagement includes community runs, Test &amp; Try activations and local partnerships that create authentic brand experiences directly within the running community. Recent examples from 2026 include collaborations with cozy.runclub in Leipzig and hy:pe collective in D\u00fcsseldorf.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:300}\">\u00a0<\/span><\/p>\n<p aria-level=\"3\"><b><span data-contrast=\"none\">Result<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:2,&quot;335559738&quot;:160,&quot;335559739&quot;:80,&quot;335559740&quot;:300}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"34\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Around\u00a0300\u00a0runners\u00a0attended\u00a0the\u00a0first\u00a0CRAFT\u00a0community\u00a0run\u00a0with\u00a0hy:pe\u00a0collective\u00a0in D\u00fcsseldorf<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:300}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"34\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Strong\u00a0reach\u00a0generated\u00a0through\u00a0social\u00a0media\u00a0coverage<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:300}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"34\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Organic\u00a0word-of-mouth\u00a0recommendations\u00a0and community-driven\u00a0advocacy<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:300}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"34\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">Collaborations with established running communities outside Germany\u2019s major running hotspots strengthened regional brand relevance and created lasting connections with the target audience<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:300}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"34\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"none\">Test &amp; Try activations proved highly attractive for both community hosts and participants, driving strong engagement and authentic product experiences<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:300}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div class=\"ult-spacer spacer-6a8e5c96bb174\" data-id=\"6a8e5c96bb174\" data-height=\"0\" data-height-mobile=\"30\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_single_image onclick=&#8221;custom_link&#8221; image=&#8221;8641&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;right&#8221; image_hovers=&#8221;false&#8221; link=&#8221;url:https%3A%2F%2Fwww.merrell.com%2FDE%2Fde_DE%2Fhome&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; margin_top=&#8221;60&#8243; css=&#8221;.vc_custom_1686047651288{padding-left: 10% !important;}&#8221;][vc_column][vc_single_image image=&#8221;11687&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; margin_top=&#8221;60&#8243; css=&#8221;.vc_custom_1686047651288{padding-left: 10% !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;11675&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;11677&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\">Image Credits: Hype Collective \/ @mazzn_w<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;11679&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; margin_top=&#8221;60&#8243; css=&#8221;.vc_custom_1686047651288{padding-left: 10% !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;11690&#8243; add_caption=&#8221;yes&#8221; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;11694&#8243; add_caption=&#8221;yes&#8221; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\">Image Credits: Hype Collective \/ @saskia.thea<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;11692&#8243; add_caption=&#8221;yes&#8221; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; css=&#8221;.vc_custom_1732703530356{padding-left: 10% !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<p class=\"nanacom-button-container\"><a class=\"nanacom-button\" href=\"\/#work\" target=\"_self\" rel=\"noopener\">back to start<\/a><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>sss<\/p>\n","protected":false},"author":2,"featured_media":11694,"comment_status":"closed","ping_status":"closed","template":"","dt_portfolio_category":[46],"dt_portfolio_tags":[],"class_list":["post-11752","dt_portfolio","type-dt_portfolio","status-publish","has-post-thumbnail","hentry","dt_portfolio_category-cases-en","dt_portfolio_category-46","description-off"],"_links":{"self":[{"href":"https:\/\/nanacom.de\/en\/wp-json\/wp\/v2\/dt_portfolio\/11752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nanacom.de\/en\/wp-json\/wp\/v2\/dt_portfolio"}],"about":[{"href":"https:\/\/nanacom.de\/en\/wp-json\/wp\/v2\/types\/dt_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/nanacom.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nanacom.de\/en\/wp-json\/wp\/v2\/comments?post=11752"}],"version-history":[{"count":5,"href":"https:\/\/nanacom.de\/en\/wp-json\/wp\/v2\/dt_portfolio\/11752\/revisions"}],"predecessor-version":[{"id":11757,"href":"https:\/\/nanacom.de\/en\/wp-json\/wp\/v2\/dt_portfolio\/11752\/revisions\/11757"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nanacom.de\/en\/wp-json\/wp\/v2\/media\/11694"}],"wp:attachment":[{"href":"https:\/\/nanacom.de\/en\/wp-json\/wp\/v2\/media?parent=11752"}],"wp:term":[{"taxonomy":"dt_portfolio_category","embeddable":true,"href":"https:\/\/nanacom.de\/en\/wp-json\/wp\/v2\/dt_portfolio_category?post=11752"},{"taxonomy":"dt_portfolio_tags","embeddable":true,"href":"https:\/\/nanacom.de\/en\/wp-json\/wp\/v2\/dt_portfolio_tags?post=11752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}