the concept
what is Pulse all about?
The sports, outdoor and active lifestyle industry is ever evolving. With “Pulse – The Collective Media Day supported by ISPO Munich 2025”, we present innovations and create CONNECTIONS – between brands, media, influencers and opinion leaders.
At Pulse selected brands showcased their newest products, innovations, and technologies for the 2026 season.
But Pulse is not just about a showroom showing off products. With an exciting side program featuring workshops and panel talks, Pulse is not only a showroom day, it’s an experience.
the date and location
Pulse - The Collective Media Day 2025 was supported by ISPO 2025 and took place on Monday, 1st December, from 12:00 till 23:00 at München Hoch5 in Munich’s Werksviertel. Starting at midday, Pulse gave you plenty of time to arrive relaxed and ready to dive into a day full of inspiration, valuable insights, and great networking opportunities.
- Monday, 1st December
- 12:00 – 23:00
- München Hoch5
Pulse - The Collective Media Day 2025 was supported by
the brands
press information of participating Pulse brands & partners
Here you can find all available press and information materials provided by the participating brands and partners. Click on each logo to access the respective download area.
the program
what happened at Pulse?
monday, december 1st 2025 | 12:00 - 23:00
12:00 | open doors
- 13:00 - 14:00 | panel talk
„Beyond Rest: The Science of Sleep, Recovery and Nutrition“ presented by evil eye & Creavitalis ®
with Sylvie Geissler (Pro-Trailrunner), Stefan Schneider (Senior Education Manager at Blackroll) & Robert Alber (VP Human Nutrition at Alzchem Group)
- 15:00 -15:30 | workshop
„Durability & repairability in the product development process“ presented by Fjällräven
with Erik Blomberg (Head of Innovation at Fjällräven)
- 17:00 - 18:00 | panel talk
„Reimagining Winter Mountain Sports: Status Quo, Perspectives & Change of Mindset“ presented by IDM Südtirol & Salewa
with Martin Moser (CEO Globo Alpin), Georg Kaser (Professor for Climate and Cryospheric Research) & Thomas Friedrich (Salewa Athlete)
- 18:00 | trailer presentation
„Leave it better than you found it“
presented by VOITED x Anti Pollution Pirates
- 18:00 | aperitivo
presented by Highlevel Zero
- 19:00 | dinner & networking party
presented by Deutsche Dienstrad
- 23:00 | end
- all day | advent calendar raffle
presented by STOX Energy Socks
- all day | lounge area
presented by VOITED
- all day | welcome bags
presented by Polartec
about us
who is behind Pulse?
We are a 360° consulting collective for PR, media, marketing and communications strategies, from concept to creation. Our specialist areas are the sports, outdoor, active lifestyle and tourism industries. We are based in Munich and in charge of media relations for a number of brands in the industry, e.g., Salewa, Craft, Garmin, STOX Energy Socks.
As a small but powerful agency, we have been staging unique moments of experience for clients within and outside the sports industry for over 15 years - in B2B and B2C. Our mission: to be fast, agile, cost-efficient and support our customers with focus and passion. We love networking on all levels and support every project with our longstanding know-how in event and project management.