Pulse 2026 / December 1st & 2nd, Werksviertel München
the sports & outdoor industry meet-up in munich
Pulse – The Collective Days is our curated industry meet-up for the sports, outdoor and active lifestyle sector. Over two days, brands connect with media representatives, creators, community leaders and opinion formers – and present their highlights for the upcoming 2027 season.
Pulse is more than a classic showroom event, Pulse creates a space for meaningful exchange, content creation and new collaborations. It is a platform designed to bring together brands and relevant multipliers in a focused and high-quality setting.
With ISPO leaving Munich, Pulse aims to maintain the city as a key hub for media and industry exchange – offering a curated alternative with a strong focus on connection, content and collaboration.
be part of Pulse!
what to expect
Two days full of inspiration, exchange and opportunities to connect.
exhibition area
Present your brand and products in a curated environment alongside selected industry players.
content corner
A ready-to-use production setup for interviews, social content and media formats – available throughout both days.
collaboration hours
Curated matchmaking sessions connecting brands, creators, media and tourism partners around shared topics and campaigns.
community activations
On-site activations with communities and creators – from runs to workshops – including social media coverage.
Pulse stage @ SPORT MARKE MEDIEN
Panel talks and expert sessions with industry voices – embedded in the SPORT MARKE MEDIEN congress.
new year, new location
tonhalle münchen
Pulse 2026 will take place at Tonhalle München in the heart of Werksviertel – one of Munich’s most dynamic urban areas.
With over 1,200 sqm exhibition space and room for up to 36 brands, Pulse will be the largest edition to date. The location offers ideal conditions for networking, content production and a seamless event experience.
program overview
Each day is designed with a distinct focus – connecting brands with the right audience at the right moment.
a curated media and industry experience
Pulse brings together brands, media and creators to connect, exchange and shape the stories that matter in sport and outdoor.
get in touch & be part of Pulse
Brands can join Pulse 2026 through a range of tailored collaboration opportunities – from exhibition spaces and curated activations to speaking formats and content integrations.
Whether your focus is on brand visibility, media relations or partnerships, we’re happy to explore the right setup together.
get inspired
some highlights of Pulse 2025
about us
who is behind Pulse?
We are a 360° consulting collective for PR, media, marketing and communications strategies, from concept to creation. Our specialist areas are the sports, outdoor, active lifestyle and tourism industries. We are based in Munich and in charge of media relations for a number of brands in the industry, e.g., Salewa, Craft, Garmin, STOX Energy Socks.
As a small but powerful agency, we have been staging unique moments of experience for clients within and outside the sports industry for over 15 years - in B2B and B2C. Our mission: to be fast, agile, cost-efficient and support our customers with focus and passion. We love networking on all levels and support every project with our longstanding know-how in event and project management.