STOX Energy Socks brand ambassador relations
Built on
Shared Values
How a long-term ambassador partnership evolved into an authentic co-creation project connecting brand, athlete and community.
To strengthen STOX’s relevance within the winter sports community, we identified snowboarder Leon Vockensperger as a long-term brand ambassador in 2025 and supported the development and management of the partnership.
Together, we created the Leon Vockensperger Snow Sock, an authentic co-creation project that was activated through a community event in Innsbruck and targeted media relations.
Through an integrated communications approach, including media relations, invitation management and event support, we accompanied the launch and maximised its visibility, reach and impact.
Result
- Successfully established a long-term athlete ambassador partnership
- Authentic product storytelling supported by online and social media coverage
- Direct interaction between the brand, athlete and community during the launch event in Innsbruck
- Strong foundation for credible long-term brand communication and ongoing storytelling opportunities
