Garmin media seeding
Turning Features Into
Experiences
How we enabled journalists to experience the Garmin Venu 4 in everyday life and discover its benefits beyond a traditional product review.
In November 2025, selected journalists from lifestyle and women’s lifestyle media received a curated seedig featuring the Garmin Venu 4 smartwatch alongside complementary lifestyle products to raise awareness of the Garmin Venu 4 and Garmin’s broader lifestyle portfolio.
This approach allowed participants to experience Garmin’s new Lifestyle Logging features in their everyday lives and understand their benefits beyond a traditional product test. In addition, individual expert interviews and background briefings supported a deeper journalistic understanding of the product and its practical applications.
Result
- Generated 4 online and 2 print features
- Deeper product understanding through extended testing periods and continuous use of key features
- The combination of the test device and complementary lifestyle products created a more tangible and memorable product experience
