craft x trail magazine
For CRAFT, we implemented an all-year media cooperation with the German Trail Magazine, which cleverly combines print and digital channels – ads, tests, interviews and other articles included. In addition, we positioned CRAFT as a partner of the digital trail running platform MyVirtualTrail, which presents a selection of popular trail routes and is used by an active virtual community. The content produced will also be further exploited via other channels throughout the year and linked to CRAFT influencer collaborations, for example. This leverages synergies and creates a multi-layered brand experience.