salewa – free your journey
press event
In cooperation with “Innsbruck Tourismus” and “Innsbrucker Verkehrs Betriebe”
We believe that great things can be created if the right parties get connected.
With the collective “Free your Journey” project we were able to execute just that.
Focused on the question “Winter sports between freedom and responsibility – or is it already too late for the climate?”, we organized a 1.5-day press event in Innsbruck and Kühtai to show and discuss new and alternative approaches to reach the mountains.
We invited a group of journalists and selected content creators from Austria and Germany to raise the awareness about this topic and share our vision behind the new „Sella Free“ Ski Touring collection.
Based on the concept of #FreeYourJourney we used public transportation to reach the Kühtai area for a joint educational activity and to learn more about the environment with glacier and avalanche expert Lukas Ruetz.
